Welcome to the blog

Written By James Eaton

Welcome to Eaton on Marketing

Hi, I’m James Eaton a strategic marketing leader with experience across agencies, in-house teams, and large-scale campaigns spanning Dubai, the UK, and beyond. I’ve built brands, led creative teams, and launched campaigns that were designed to deliver real business impact. Eaton on Marketing exists for one reason:

To share insight that actually matters, practical advice, lessons from the field, and honest takes on what’s working in marketing right now.

What You’ll Find Here

This blog isn’t about theory or trend chasing for the sake of it. I want to help marketers, founders, and business leaders cut through the noise.

You can expect:

  • Real world strategies and playbooks from campaigns I’ve worked on

  • Unfiltered lessons from my career.  The good, the bad, and the game changing

  • Trend analysis grounded in execution

  • Tools and workflows I actually use (and why they matter)

Whether you’re leading a team, launching a new product, or simply want to keep your marketing sharp, this platform is built for you.

Spotlight: Puma’s Fortnite Play

A great example of marketing evolution in action comes from this recent article on Marketing Dive: “Puma brings popular shoes to Fortnite as sportswear marketing evolves”.

Puma has launched a virtual sneaker shop inside Fortnite, bringing real-life styles into the gaming world. Users can buy digital versions of sneakers including LaMelo Ball’s signature designs using in-game currency. This isn’t a gimmick. It’s a clear strategic move, with Puma increasing its marketing investment by 40% year-on-year.

Why it works:

  • Cultural immersion, not disruption
    Puma is becoming part of the experience. That’s key when speaking to digitally native, Gen Z audiences.

  • Virtual to real world crossover
    The virtual launch adds depth to the real world product drop. It builds anticipation, fuels community, and makes the campaign multi-dimensional.

  • Sustained engagement
    With plans for rotating releases and synced real world drops, this isn’t just a one off but part of a long term brand presence in gaming.

What This Means for Marketers

  • Meet your audience where they already spend time and do it with purpose.

  • Think of digital spaces as environments, not just channels. Build experiences, not just ads.

  • Integrate your product into culture in a way that adds value, not noise.

This is the kind of marketing I’m here to talk about strategic, creative, and outcome driven. If you’re looking for more content like this, stay tuned. New posts coming weekly.

Thanks for reading and welcome to Eaton on Marketing.

James

James Eaton